January 18, 2025
So, you want to learn how to plan a boudoir marathon? You’ve heard the hype, and now you’re ready to level up your business with an unforgettable event that’s going to fill up your calendar and boost your income. But where do you even start? Don’t worry—I’ve got you covered! Here’s your guide to planning, hosting, and marketing a boudoir marathon that’ll have your clients and your bank account singing. 🎉
Okay, first things first: take a deep breath. Planning your boudoir marathon doesn’t have to be stressful if you start with a clear game plan. Ask yourself: What’s your goal? Are you looking to grow your email list, fill up your calendar with full sessions, or maybe just treat your clients to a super special experience? Set clear, realistic goals—and then figure out how much you’re willing to spend to make them happen.
Your budget will need to cover everything from studio space, hair and makeup (don’t forget the glam), to any props you want to use. The goal is to make it affordable for you while also delivering a killer experience for your clients. 💸
Listen, nobody’s coming to a boudoir marathon for a “basic session at a discount.” Nope. What you want to do is create an offer that’s irresistible—one that will make your clients feel like they’re getting VIP treatment without blowing your budget. 💅
Don’t just offer a “quick shoot for $99”—that’s a dead giveaway for a cheap, rushed experience. Instead, bundle in extras like hair and makeup, a luxury album, or a styled set. You want them to walk away feeling like they’ve just experienced something special. When you’re learning how to plan a boudoir marathon, remember: value is everything!
Now, when you’re figuring out how to plan a boudoir marathon, timing is everything. You want to pick a date that works for your ideal clients and isn’t going to mess up your whole schedule. Think about a season or time of year when people are looking for a little self-love or fun experience (Valentine’s Day, anyone? 💌).
Location is key too! Your studio or a special venue should reflect the vibe you want to create. If you’re renting a space, make sure it has the room for multiple clients and still feels intimate and cozy. Your clients want to feel like they’re getting personal, one-on-one attention, not just “another shoot.”
You know what they say: “If you don’t market it, they won’t come.” 😬 When learning how to plan a boudoir marathon, marketing is where it’s at! You can’t just throw up an IG post and hope for the best. You need to build buzz, hype up your offer, and get people excited to book.
Start teasing the event on social media—give a sneak peek of your setup, or show behind-the-scenes prep (because who doesn’t love a good BTS moment?). Offer an early-bird special or VIP list for the early birds who want to get first dibs on spots.
And don’t sleep on email marketing! Send invites to your list, and remind them of the epic perks they’ll get by booking. Bonus points for sharing testimonials and client photos—nothing builds trust like real results! 💌
Pricing your boudoir marathon is a balancing act, for sure. It’s tempting to throw out low prices to get clients in the door, but let’s be real: you’re a pro, and you deserve to be paid like one. When you’re figuring out how to plan a boudoir marathon, make sure you’re covering your expenses and still walking away with a profit. 💪
The key here is not to undervalue your work. I know, it’s easy to get caught up in trying to make it super affordable, but you can still give your clients an incredible experience and charge what you’re worth. Plan your packages to reflect the value you’re offering, and make sure your pricing covers all the costs (studio, makeup, your time, etc.). That way, you’re not left with a “what just happened” moment after the event.
Let’s talk about what really matters: your clients. A boudoir marathon isn’t just about snapping pics and moving to the next person. It’s about creating an experience that makes them feel beautiful—even more than they already do! When you’re planning a boudoir marathon, the client experience is where you should shine.
From the moment they book to the second they leave, make sure they feel pampered. I use my free boudoir mood guide (with a killer playlist to get them in the right headspace!) to set the tone for the shoot. Encourage them to relax, enjoy the experience, and know that they’re about to have some fun. If they feel good, they’ll leave glowing and ready to rave about you to all their friends.
Here’s the secret: boudoir marathons are the perfect opportunity to upsell your clients without being pushy. Think albums, prints, or other high-end products they can take home with them. Present your upsell options in a natural, non-salesy way. The key is showing your clients the value of those beautiful products they’ll cherish for years.
I’ve got some exclusive add-ons and limited-edition items that are only available during the marathon, and my clients always love them!
If you want the full rundown on how to plan a boudoir marathon like a pro, my 32-page How to Plan, Host, and Market Boudoir Mini Marathons Like a PRO guide has EVERYTHING you need to make this event a total game-changer. I’ll show you exactly how I sell out my marathons year after year using the tools and strategies that work. 💥
So, that’s it—your roadmap to hosting a boudoir marathon that sells out, leaves clients happy, and boosts your business! If you’re ready to go all-in, grab the full guide and let’s take your boudoir business to the next level.
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