January 13, 2020
We’ve all been ghosted before. Being “ghosted” is a trend being used in today’s dating world. Simply put, being ghosted is when someone completely and abruptly stops all communication without any explanation. But I’m not here to talk to you about that tinder boy who stopped talking to you last week. As wedding photographers, WE TOO, get ghosted and I want to talk about why it shouldn’t bother us.
As photographers, we can get multiple inquiries from potential brides. We have long, dedicated conversations back and forth via email discussing their vision for their big day. A lot of the time, we even meet up for coffee to chat more wedding details! Then sometimes, (luckily not all the time) out of nowhere, we realize it’s been weeks since we’ve last exchanged words. We start to get nervous and wonder non-stop what we did wrong. We’ll send a “checking in” email to let them know we’re waiting for their next move, and nothing. There’s no email that said they decided to go in a different direction. No explanation; no nothing. But we all know…GHOSTED.
Don’t get me wrong, sometimes I too wonder where things went wrong! But in all honesty, it’s not worth wasting our energy on being upset about it! Is it super refreshing and appreciated when a client emails us back and tells us they went in a different direction?! Absolutely. ESPECIALLY if we spent quality time discussing their big day with them. However, I do not believe it is their responsibility to do so.
When someone ghosts you, it really means you guys just weren’t a good fit. That doesn’t mean you suck as a photographer. It just means they weren’t your ideal client. It is not your job to reach every single bride. However, it is your job to narrow down your marketing and find your ideal client. It’s your responsibility to niche down and solidify your brand. It becomes less about finding your ideal bride and more about HER finding YOU. You are her ideal photographer and I promise you, she won’t ghost you.
It’s seriously simple. Any potential client who lands on your website should know exactly who you are, what you offer, what your starting prices are, why you do what you do, etc. Your brand should be CLEAR AS DAY and your clients should know everything about who you are and what you stand for before their inquiry even lands in your inbox. If a potential client isn’t vibin’ with what you’re about, you shouldn’t be bummed. They’re just not your client anymore! That’s A GOOD THING. You cannot be everybody’s ideal photographer.
Fill your website with loads of information who explains who you are and what you do. THIS IS YOUR BRAND, Y’ALL. Answer their questions before they even get a chance to ask them! The ultimate goal is for you to book your brides, before they even click send on the inquiry form!
Give these others brides a break. Their planning a whole freaking wedding! They’re busy AF. Don’t get frustrated with them if you don’t hear back from them.
Consider this: She may just not be your ideal bride and that is okay. And in the meantime, do everything in your realm of possibility, to make sure the brides inquiring are IN FACT your ideal bride. Market to her and only her and I promise ghosting will become far less frequent. And when it does happen, you won’t even realize it has!
I hope this gave you all some fresh perspective! Have any questions? What do you think about ghosting!? Can’t wait to hear from you!